Chasing Clouds

Posted on March 08 2016

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2.7% of U.S. adults vape. I’m part of the 97.3%. We all see the “We get it. You Vape.” memes and laugh but do we really get it? To some, vaping is harder to understand than Sean Penn becoming an investigative journalist or DJ Khaled’s words of wisdom. To a growing subculture, it makes complete sense.

In 2016, I’m chasing clouds on a mission to understand the vape life, what a PG/VG ratio means and why this is less an activity and more a lifestyle. Why? I’m a marketer. I’m curious. I’m obsessed with pop culture. If I don’t understand...